As
an advertising
company ourselves,
we often work with
advertising
companies in other
fields to help them
achieve more
exposure. One such customer
had the contract to
provide the
trackside
advertising from
Leicestershire's
Mallory Park motor
racing track. With it being
Mallory Park's
50-year anniversary,
our customer put
together some
amazing offers for
new advertisers. Not
only would their
businesses benefit
from the sheen on
being associated
with an exciting,
sexy sport, but
500,000 people a
year visit the Park
and it's featured on
television dozens of
times a year. We put together an
package
for them at under
£400.
Our campaign for
them produced
a huge return on
revenue - the
adverts were
responsible for the
sale of £9,000 in
just two weeks.
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Objective
The
advert needed to get
a sense of the Park's
history and its
place in the life of
the community. It
also had to get over
the very real
commercial
opportunities for
advertisers.
Why
did they choose us?
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers. Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws. Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
Whom
were we targeting?
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
As
our customer
actually went to see
customers to sign
them up, we had to
make sure that a
great deal of time
and money wasn't
needed to travel to
them. So, working
together, we decided
to target businesses
in three distinct
postcode areas, all
safely within 45
minutes' drive from
central base.
What were the
results?
The
initial results were
excellent and our
customer has booked
with us a number of
times since. His initial
investment of £400
in our email and fax
services yielded
£9,000 worth of new
business. We are happy to work
for such a
prestigious venue
and hope to continue
to do business with
them for a long time
to come.
All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
Fairlie Communications Limited trading as
Meridian Delta, 65 Quayside, Newcastle upon
Tyne, NE1 3DE.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
VAT Registration 847 4982 73
This website, its layout, graphical features and
functionality as a method of selling fax and email marketing
to other businesses is copyright Fairlie Communications Limited 1998-present.
