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Marketing >
Bank Audits |
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Objective |
Martin had
been running
a successful
promotional
goods
business for
a number of
years before
launching
his real
passion,
Bank
Complaints.
From a complete
standing start, our
charge was to find
the way to get
companies to call.
Companies are often
scared to stand up
to their banks
(especially when
they are using their
credit facilities),
and our job was to
help remove that
fear.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
If
a bank has
overcharged by a few
thousand over the
years, it's not
worth Martin's time
to chase it up.
Therefore, he was
looking for larger
companies - those
most likely to be
the targets for the
banks' flagrant
overcharging. We put
him in front of
these customers.
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What
were the results? |
Both
Martin and Meridian
Delta were stunned
by the sheer
disillusionment of
bank customers. We
were both expecting
a decent response,
but what we got back
for Martin surprised
us both/
Martin, originally
meaning to use us
every month, was
swamped by enquiries
from the 100,000
businesses we
emailed. He now uses
us every 3 or 4
months so he can pay
proper attention to
the concerns of
clients (although, at the
time of writing, the
marketing had been
on pause since early
2008 due to the
long-in-coming OFT
enquiry into bank
charges)..
Meridian Delta
actively courts
business from new
companies. We walk
with you
hand-in-hand, making
sure you achieve the
marketing targets
you want within your
tight starting
budget. If you are
new in business, try
us first. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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