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Want To See The Email? Scroll To
The Bottom To View It Now |
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Objective |
Business
rates, just like all
other taxes, is a
perplexing subject
for most companies.
Let's face it, the
tax book in the UK
is over 9,500 pages
long. Confusion
means more money for
the Government.
Our customer's
target was to talk
to companies in a
friendly, honest and
open way. They want
to help businesses
get back what they
are being
overcharged for now
and what they've
been overcharged for
in the past. We had
to find a way to do
this.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
The
retail sector was a
must. They are
historically
overcharged more
than anyone else -
particularly
companies with 15 or
less stores.
The two other main
targets were the
industrial and light
industrial sector.
Traditionally
overlooked by
business rates
advisors because
they are more
difficult to
contact, our job was
to spread our
customer's message
to these two
potentially
lucrative sectors.
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What
were the results? |
Although
the results were
lower as a
percentage of
responses than many
other campaigns, our
customer books again
and again.
This sector of
business,
particularly in the
1990s, was swamped
by cowboys and there
is a considerable
negative perception
to overcome. With
our gentle but firm
approach and our
customer's brilliant
telephone manner,
they were able to
convert a good
number of the leads.
The bad firms have
disappeared. Slowly
but surely,
confidence seems to
be returning to
these types of
firms. If you are in
this business, trust
Meridian Delta to
take you to the
right places. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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