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More and more are events organisers finding that email marketing can enhance the profile of their event, and increase the sales of spaces and tickets.

Most organisers plan on selling 80-90% of their space at list price or close - the remainder is then normally sold off in a fire sale to ensure maximum revenue for the event. Of course, having every stand full helps promote the image of the event to customers and visitors too.

To find out more about how we can help you promote your event successfully, contact us today. 

Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising

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Objective Our customer was trying to sell seats at a conference on "Dealing With Difficult People". There were six weeks left until the actual date in London - there were 90 seats remaining at the conference (sold at around £100 + VAT each).

Our brief from our valued customer was to stimulate as much private sector response as possible to news of the conference. Our customer was already a leading provider in the provision of these services to the public sector, and was looking for a way to gain an impressive foothold in the private sector.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Take the hassle out of designing your email and use our email advertising service. Free with certain orders.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

For this campaign, we needed to contact companies who could afford to send 3 or more delegates to the conference.
What were the results? Although we were hopeful and did expect to reach the target of 50 set by the customer, the results we actually got far exceeded that, and, to date, and have proved to be our most successful email campaign ever.

Through a combination of the highly-accurate targeting and superbly-written email piece (from Ashton Creative), we achieved 120 responses exactly. The respondents requested a brochure for more information - from this we are told there was an impressive level of sales. Most response levels at time of writing however are closer to the average response rate of 1-2 per 1,000.
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
   
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
 
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.
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Fairlie Communications Limited trading as Meridian Delta, 65 Quayside, Newcastle upon Tyne, NE1 3DE.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
VAT Registration 847 4982 73
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