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Want To See The Email? Scroll To
The Bottom To View It Now |
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Objective |
This was tough. You may have read
elsewhere on this site that we turn people down
when we genuinely believe they won't make a
profit. With this campaign from AMS, we were very
worried about that.
AMS, to their credit, were very positive and
focused about the benefits of their course. They
really believed in it, and we fed right off that.
As with most training courses and seminars, we
encouraged our customer to offer something free to
get interest. Meridian Delta's servers are
advanced - we set up a system where someone could
fill their name in directly on the email and
within minutes, a course outline would be sent
back to them.
That's just what we did with AMS. We put together
a readable and exciting email (see below), and
people responded in numbers.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
For this campaign, we needed to contact companies
who could afford to send 3 or more delegates to
the conference.
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What
were the results? |
AMS's staff responded quickly to the
request coming in and made a good profit from
their campaign.
Despite the cost and despite the length of the
course, this proved an amazingly popular sell and
we're booked in to market the new course on the
strength of the results. Most response levels at time of writing
however are closer to the average response rate of
1-2 per 1,000. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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