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Want To See The Email? Scroll To
The Bottom To View It Now |
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Objective |
Patrick's aim was to generate as
much interest in his debt recovery training
courses as possible.
There was a lot of interest in it, but the cost of
getting each delegate was proving too much. It
didn't leave him enough to live on, despite the
fact his service was desperately needed.
Until Patrick hit upon this brainwave of training
courses up and down the UK, no-one else was doing
it. But his gut told him there was more than
enough demand to get 36 delegates in 3 locations
every week. How was he meant to get them and make
a good living for himself though?
That's where we came in. Using our
tried-and-tested techniques of getting interest in
training and seminar services for business via
email, we constructed a campaign that got him to
the stage he had always wanted in his relatively
young business.
Month by month, Patrick moves forward with us. We
look forward to working with him long into the
future.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
Patrick's target was simple - business-to-business
companies likely to be frustrated with the slow
payment or non-payment of customers' bills. As we
all know, that's pretty much any business!
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What
were the results? |
After two or three false starts to
the campaign where, free of charge, we changed
emails and faxes readily to see what would get a
better response, we finally hit upon the formula
for success.
For every 1,000 emails sent, they got in 6-7
responses. Many, many seats were sold quite
easily. Considering the size of campaign they
went for, they were delighted with the result. Most response levels at time of writing
however are closer to the average response rate of
1-2 per 1,000. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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