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Email
marketing really
does bring in the
business, and we use
our data and
infrastructure to
offer our wide range
of budget services
to
small-to-medium-sized
enterprises in the
UK..
The UK Fax Disc was
originally launched
in March 2003 and
has been a
consistent good
seller for us.
Originally with just
150,000 numbers and
now with over
200,000, we were a
little unsure about
the product before
it went out for the
first time.
Fax marketing has
always been a niche
offering and, out of
the millions of
businesses in the
UK, we think that
probably less than
10,000 have ever
used it. Would
customers be
receptive to this
type of product.
We wanted to
combine, as we do
with your
advertising,
exciting, punchy
sales copy together
with accurate
descriptions and a
practical
explanation of the
benefits for the
customer.
This campaign was
from Christmas 2004,
and these adverts
brought in around
£4,000 worth of new
sales every month. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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