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Want To See The Email? Scroll To
The Bottom To View It Now |
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Objective |
Originally another fax customer, they became interested in trying our email
service as part of a last minute promotional
campaign at a traditionally quiet time of the
year.
The versions of Maximizer our customer sells are
high-end versions - they require personalisation
and installation. Given the pressing nature of the campaign, our job
was to help to fix as many appointments with
potential customers as possible for their
professional sales staff.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
In common with their fax campaigns, our customer
was looking to get in touch with companies with 10
or more staff, as the type of package they were
offering was unsuitable for micro- and
small-businesses.
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What were the
results? |
We sent out 10,000 emails for Avrion.
The results were very promising. Unusually for an
email campaign with us, the scope of the brief
required the email to be quite lengthy and
detailed. On most occasions, we try to stick
solely to the selling points in order to maximise
the number of enquiries.
In this instance, our customer did not want to be
deluged with leads as it would overstretch the
capacity of their sales team to go out and see the
potential clients. So, this one was far more
detailed, and required reading. Any phone calls or
enquiries gained would qualify as much stronger
enquiries. In the end, the customer still ended up
with 8 very strong leads, although it would
surely have been much higher if the attention
demanded of the reader was less. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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