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Want To See The Email? Scroll To
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Objective |
Datasharp's consultant was concerned
that the market had been saturated with boring
cut-price call packages.
We agreed. The one thing we've always had trouble
with on either fax or email was selling simple
cut-price phone services.
Our mission was to not only incorporate the
savings elements of the package, but to sell the
advanced features of VoIP.
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Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection
-
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services
-
Take the hassle out
of designing your
email and use our
email advertising
service. Free with
certain orders.
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Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need.
Click
here to find out how.
Datasharp were primarily interested in finding
companies with 5 or more members of staff.
Although some profits came from call charges, the
vast majority of the recurring income came from
line charges. The more lines the better - that's
how we targeted.
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What
were the results? |
After two or three false starts to
the campaign where, free of charge, we changed
emails and faxes readily to see what would get a
better response, we finally hit upon the formula
for success.
This product is considered as an "early
adopter" - in other words, it's really only
going to be the most technically literate that
will go for it. This is how we pitched the advert
(as you can see below).
Being an early adopter product, the response rate
was around 1 per 3,000 - well below our normal
response rates. We expect this rate to shoot up in
the next 2 years. Most response levels at time of writing
however are closer to the average response rate of
1-2 per 1,000. |
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| All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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