We'll work with you to identify exactly what you want the campaign to achieve over the timescale and then work out timings, styles and approaches over the course of the 12 months period.

When we send out your email as part of our managed service, it goes out solus - on its own with no accompanying message stuck to the bottom of it.

In other words, it gets an audience of its own. It's not part of a shared emailing service where yours might be one of five adverts - it's a standalone advert talking about your company, its products/services and what you want to offer.

We now know who you are, what you do and what you want to achieve with us. Now, you're handed over to the design and copy team as part of the next step.

We always encourage you to think of your email as a selling opportunity and not a branding opportunity. Over the course of the year, your company, its values and its unique selling points will become known to your potential customers anyway. We approach this as an opportunity for you to, first, make money and, second, build your brand. We're going to make you a happier customer the sooner you see the revenue coming in!

You'll be in the hands of a company which has designed and dispatched email marketing campaigns for thousands of companies offering a variety of different products and services.

Our designer will make your emails look brilliant and our copy writer will present your offer and your company in a compelling way designed to get response. Check out some of our designs below.

It's the day of dispatch - with our yearly campaigns, there'll be 12 of these days every month.

Emails are sent via Meridian Delta's own systems and, at times of great demand where we are at full capacity, by trusted and established partners.

To give you some examples of timing, 10,000 emails will take around about an hour to send off. It's not just about that though, it's about when they are sent off.

We've always found the best time to send emails is on a Tuesday, Wednesday or Thursday between 10am and 1pm. For some reason, even though the percentage difference can sometimes be quite small, it's always best to send them then.

By using our service, we'll be sending them at the times we and our customers have found best..

"Warm leads" are when a company sends you the contact details of anyone who has clicked through from your email to a landing page/your website. Warm leads consist of a contact name, company name, telephone number and email address - this is delivered direct to you every day.

The company doing your email has access to telephone or mail data linked with an email address. All the emails are tracked meaning that, if a recipient clicks through, there is a unique ID number on the email linking them to a record.

The record is identified to a company name, decision maker and telephone number - we send through these clicks as "warm leads" to you. These are companies who are sufficiently interested enough to click through to read more about you.

The best way to view this information as potential interesteds now or they know that they'll be back in the buying cycle soon. Use these warm leads to call or write to them - introduce yourself and give your company a chance of winning the business when it's up for grabs.