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It's a mystery to so many
charities - why do so few businesses approach
them? Charities, large and small, are
sophisticated, modern organisations needing
everything your existing customers already rely
on you for.
They have printers and computers - they need
consumables and hardware. They have to file to
the Charity Commission every year - they need
accountants. They want to get their message
across in the most effective way - they need to
hire staff, write advertisements.
Charities are run by committed, intelligent
people needing your help. The UK Charity Disc is
the perfect way to get to them.
You're focused and aggressive getting new
business from everyone else - how much money are
you missing out on not marketing effectively to
charities? Don't let your competitors have this
massive market all to themselves! |
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There are very few
businesses which wouldn't get extreme
value from the UK Charity Disc. For the
vast majority of businesses though, the
UK Charity Disc is your access to an
Aladdin's Cave of new opportunities from
a sector very keen to save money.
Just how are some UK Charity Disc
customers successfully using this
market-leading product?
• One London accountancy firm has
successfully marketed to charities
offering cheaper PAYE services for
staff. A great, prestigious new customer
for them and thousands of pounds saved
for the charity.
• A Reading telecoms company has
changed the telephone systems of a
handful of charities over to the new
VoiP service. This will save the
charities a combined total of £20,000+
over the next 3 years.
• An independent local hotel chain in
Scotland has used the UK Charity Disc to
offer its function rooms at reduced
rates on certain days. The offer was
very well received.
• A promotional goods and workwear
supplier in Manchester has started an
email newsletter to medium sized
charities offering personalised
balloons, raffle books and polo shirts.
One of the most successful aspects of
the campaign has been the number of
charities buying personalised polo
shirts at a reduced rate and offering
them to members for fundraising.
• A reconditioned laptop supplier in
Manchester has been offering discounted
laptops to the charities contained on
the disc. Their aim is to make a small
profit on the first sale to establish an
ongoing relationship with these
well-funded organisations
• A Birmingham travel agent has made a
lot of progress with a number of
targeted charities thanks to the email
data on the disc. Offering group
holidays for children at good rates to
scout and guide groups (over 8,000 on
the disc) was their target.
• A well-known North East car
dealership has been marketing Motability
vehicles to charities and also
encouraging them to pass the offers on
to their members and beneficiaries.
• A few employment agencies and
dedicated fund-raising firms have used
the UK Charity Disc to offer the
services of experienced and successful
fundraisers, as well as other positions.
• The disc has been particularly
popular with printers which use the
comprehensive mailing list data to send
off offers and samples to those
all-important (and NAMED) charity
contacts.
• One NW-based security company has
found an eager and willing market for
its CCTV and video monitoring systems
within homeless shelters and women's
refuges. Security of staff and residents
has always been the number one priority.
They now have more peace-of-mind and our
customers has some prestigious clients.
• A London-based health-and-safety
company promotes their valuable services
direct to the named buyers on the UK
Charity Disc - particularly shelters,
scout/guide groups and those charities
employing vulnerable staff.
Whether you sell goods or services,
the chances are that charities need what
you offer and are not getting the best
possible deal. Go in, get prestigious
brand new clients and make money! |
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Selling to
charities is a lot easier than many
people think. When we think of
charities, we imagine them as massive
bureaucracies where it would take months
to even see the decision maker. Nothing
could be further from the truth.
Most charities are small - if you sell
to small-to-medium businesses at the
moment, you'll take to this like a duck
to water. The decision makers are easily
reachable (more so than with businesses
who have secretaries to block calls) and
are always on the look-out for a deal to
bring their costs down.
Charities need so much more than the
things you'd think of first - it's more
than sticky lapel badges and
personalised collection tins. There's
everything from accounting to payroll
services, security to insurance - just
about everything a normal business would
need..
Whether your product or service cost
£10, £1,000, £10,000 or £100,000,
you can get direct to the charities
which NEED you quickly, cheaply and
successfully with the UK Charity Disc.
Charities want businesses to get in
touch with them - they want to reduce
their costs as much as they can to pass
more onto their cause. Can you help them
do that?
Charities are full of fun and friendly
people who believe passionately in their
cause. The UK Charity Disc is the
perfect way to reach out and talk to
them. |
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Two easy ways to order from Meridian Delta
1. Buy online with our secure server 24hrs a day
and
2. Call Meridian Delta free of charge on 0800 652 6627 between 9am and 5.30pm Mondays to Fridays to order. |
Fully secure server |
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The UK Charity Disc is
the ultimate method of identifying and
targeting charities to sell the products
and services they need.
It is jam-packed with features with up
to four ways to approach each charity on
the database. With over 180,000+ named
and contactable educational
establishments, the UK Education Disc
has no equals..
Every single one of the 180,000+
charities on the disc has full postal details.
The UK Charity Disc cleverly allows
you to mail-merge your letter and print
off labels (with appropriate software,
like Microsoft Word), meaning you can
cut down the time it takes to do a
mailshot.
You can also build up calling lists.
Want to get to know the people at
particular charities personally? The UK
Charity Disc can put together
telesales lists for you and your team to
follow, and it can all be done in a
matter of minutes.
You can get the disc to compile
lists of fax numbers so you can send off
your message quickly and cheaply over
your own PC and phone line. Fax is an
effective and cheap method of getting in
touch with new customers, and you can do
this with UK Charity Disc (with
appropriate software, like WinFax).
Also, for the very first time on any
charity directory anywhere in the UK,
over 58,000 email addresses. Email
marketing grows apace, and like with any
other form of marketing, the more
relevant you make it, the better
response it gets. Email marketing incurs
no extra cost to your business as it can
be done over your current dial-up or
broadband connection, and you can get
responses straight away.
The UK Charity Disc puts you in
charge, and puts you in front of the
establishments you need to be in front
of. |
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Two easy ways to order from Meridian Delta
1. Buy online with our secure server 24hrs a day
and
2. Call Meridian Delta free of charge on 0800 652 6627 between 9am and 5.30pm Mondays to Fridays to order. |
Fully secure server |
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