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Every business knows that the taxman will take every single opportunity to overcharge them as possible. After all, Millennium Dome-type project don't just build themselves!

One major gripe of companies is the amount of rates they have to pay. It's a tax on the crime of being ambitious and wanting to employ people.

Reputable companies exist out there to help businesses get their costs down, and our customer is one of them.

Find out how they reached out to businesses in their local areas and helped companies save tens of thousands on their business rates.

More power to companies like these!

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Objective Business rates, just like all other taxes, is a perplexing subject for most companies. Let's face it, the tax book in the UK is over 9,500 pages long. Confusion means more money for the Government.
Our customer's target was to talk to companies in a friendly, honest and open way. They want to help businesses get back what they are being overcharged for now and what they've been overcharged for in the past. We had to find a way to do this.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

The retail sector was a must. They are historically overcharged more than anyone else - particularly companies with 15 or less stores.

The two other main targets were the industrial and light industrial sector. Traditionally overlooked by business rates advisors because they are more difficult to contact, our job was to spread our customer's message to these two potentially lucrative sectors.
What were the results? Although the results were lower as a percentage of responses than many other campaigns, our customer books again and again.

This sector of business, particularly in the 1990s, was swamped by cowboys and there is a considerable negative perception to overcome. With our gentle but firm approach and our customer's brilliant telephone manner, they were able to convert a good number of the leads.

The bad firms have disappeared. Slowly but surely, confidence seems to be returning to these types of firms. If you are in this business, trust Meridian Delta to take you to the right places.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.