| Objective |
With
this being quite an
unusual offer, it
required an
individual approach
(not used on any
campaign before or
since).
The two main
objectives are to a)
get people ready to
sell calling up and
b) getting people to
bookmark our
customer's page for
the time when they
need them in the
future.
We needed also to
get across the idea
that money was
waiting on the table
for the seller and
that they wouldn't
have to wait a long
time to receive an
offer.
|
| Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection -
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services -
Ashton Creative
designs get results.
Up to 3 times the
result of
customer-designed
emails. The same is
true for faxing, as
they discovered.
That's fact.
|
| Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need. Click
here to find out how.
Our
targets were perfect
for our customer -
all directors and
chairmen of
companies who are
more likely to own
the type of car our
customer wanted to
buy. The profit
margin on standard
cars meant that it
was not worth buying
them
|
| What
were the results? |
At
time of writing, the
customer has used us
continuously for
3-and-a-half years.
We occasionally
rotate his adverts
to ensure that
people still notice
the advertisements,
and it works. |
