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Neuro-Linguistic Programming (NLP) is big. It's big in America, it's big in Australia, and finally businesspeople and companies are beginning to see its value here in Britain.
We have no shame in saying this, but this campaign was one of our biggest sells. Write an advert for an 8-day training course costing just short of £2,000 by an email. Ask anyone in advertising - the most difficult things to get calls from is an expensive product or service which has to be explained to the recipients.
On this page, go behind the scenes to find out how email marketing can sell even the highest value proposition without a huge amount of difficulty.

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Objective This was tough. You may have read elsewhere on this site that we turn people down when we genuinely believe they won't make a profit. With this campaign from AMS, we were very worried about that.

AMS, to their credit, were very positive and focused about the benefits of their course. They really believed in it, and we fed right off that.

As with most training courses and seminars, we encouraged our customer to offer something free to get interest. Meridian Delta's servers are advanced - we set up a system where someone could fill their name in directly on the email and within minutes, a course outline would be sent back to them.

That's just what we did with AMS. We put together a tantalising and exciting email (see below), and people responded - in their droves.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

For this campaign, we needed to contact companies who could afford to send 3 or more delegates to the conference.
What were the results? AMS's staff responded quickly to the request coming in and made a massive profit from their campaign.

Despite the cost and despite the length of the course, this proved an amazingly popular sell and we're booked in to market the new course on the strength of the results. Most response levels at time of writing however are closer to the average response rate of 1-2 per 1,000.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.