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Patrick Horne of the Travelling Training Company and Get Paid On Time is a leading UK expert when it comes to getting business invoices paid. We all know how difficult that is.

The trouble Patrick had was getting his £150-per-head seminars out to the business community. He could sell them - no problem - but not with enough of a margin to make it worthwhile.

He would pay the best part of £100 to sell a ticket of £150. Take away his venue costs and wages and he was left with nothing. Offering such a valuable and needed service, how could he get to the business community and make enough for a good living?

He first turned to Meridian Delta in February 2006 and hasn't looked back since. He can fill up to 20 seats on his campaigns and spend less than 20% of that with us on advertising. Patrick's intelligence and experience has been made profitable for him by our email marketing.

See Patrick's advertising below and find out how we got him the business he needs. When it comes to seminars and training, as you've seen with the other three examples, there is no-one better than Meridian Delta. Try us today and you will not regret it.

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Objective Patrick's aim was to generate as much interest in his debt recovery training courses as possible.

There was a lot of interest in it, but the cost of getting each delegate was proving too much. It didn't leave him enough to live on, despite the fact his service was desperately needed.

Until Patrick hit upon this brainwave of training courses up and down the UK, no-one else was doing it. But his gut told him there was more than enough demand to get 36 delegates in 3 locations every week. How was he meant to get them and make a good living for himself though?

That's where we came in. Using our tried-and-tested techniques of getting interest in training and seminar services for business via email, we constructed a campaign that got him to the stage he had always wanted in his relatively young business.

Month by month, Patrick moves forward with us. We look forward to working with him long into the future.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

Patrick's target was simple - business-to-business companies likely to be frustrated with the slow payment or non-payment of customers' bills. As we all know, that's pretty much any business!
What were the results? After two or three false starts to the campaign where, free of charge, we changed emails and faxes readily to see what would get a better response, we finally hit upon the formula for success.

For every 1,000 emails sent, they got in 6-7 responses. Many, many seats were sold quite easily. Considering the size of campaign they went for, they were delighted with the result. Most response levels at time of writing however are closer to the average response rate of 1-2 per 1,000.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.