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Even though our customer was a new-start business (May 2006), the company already had considerable pedigree.

Disillusioned with the method of business their previous employers operated, a group of professionals started their own debt collection company. From the start, they were determined to use legal, ethical and hard-hitting debt collection methods.

All they needed to do now was to get the message out.

Using Meridian Delta, they got off to a flying start. On this page, find out more about the campaign, what they wanted to achieve and how we helped push their business 6 months ahead of forecast.

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Objective The directors of our customers' firm had been trained well. They had an extraordinarily high success rate when it came to collecting overdue debts from late payers and bad payers (even those who had declared bankruptcy)
They were all very conversant with the law and all dedicated to providing a good service. Unfortunately, they felt that their previous employer was not the same.

Their goal is business was to communicate their professionalism and integrity whilst at the same time convincing potential customers about their results. Our job was to try to bridge the gap between those two things, and make their phone ring, as often as possible.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

Any debt was a target - whether £100 or more than £1 million.

Using our comprehensive and professionally-compiled data, we were to target companies most likely to sell to other businesses. Businesses often attract much larger outstanding debts if they are selling to other businesses than if they are selling to consumers.

Working closely, they put together their targets. We delivered the company to them.
What were the results? The results were immediate and dramatic. We have been working with debt collection companies since the original sole tradership that preceded this company was founded back in 1998. We drew upon all our experience to help this new company.

Our customer ordered 150,000 emails a week - a massive commitment for any new company. As we all know, companies are at their most vulnerable financially during their early days. After their disappointment with our competitors, it was a massive gamble to take.

Sure enough, it paid off. From the emails we were sending out for them, we delivered well over 120 enquiries a week. Given our customer's experience and professionalism, over half of those calls turned into jobs.

This impressive company continue to use us to this day, and we welcome them for as long as they are with us.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.