Home > Email Marketing > Office Furniture
Meridian Delta has marketed office furniture by fax for the last 8 years and by email for nearly the last 5 years. It's an area we can offer you a lot of experience in.

For our featured campaign, we've gone for a classic from way back in 2003.

Although most of our furniture emails for customers list a few (sometimes dozens) of different items, we've chosen one of the more specialised emails to demonstrate how effective this form of marketing is for customers.

Whether you're marketing cheap, used furniture or the latest in comfort, ergonomics or design, you'll nearly always find an audience among British businesses.

This particular campaign was targeted towards the secretaries and PAs in British companies. It was a direct and blatant appeal to them - try to twist the arm of your boss to get a comfy chair to do all your tasks on.

Read more about this campaign and its success below.

Bookmark this page (IE only)

Want To See The Email? Scroll To The Bottom To View It Now
Objective Our customer employed travelling reps, so the goal was to get the emails out to companies within a 75 mile radius of their office for easy and cheap delivery..
As all good furniture companies do, they offered a free trial period with the particular chair being promoted with this email.

They knew as soon as someone sat on it, they would never accept anything less. They wanted to get the chair into as many different businesses as possible.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

Although the campaign was primarily directed at secretaries, our customer knew that if they got it into any business, particularly with directors and managers as well as secretaries, they were onto a winner.

They approached the market in a totally open-minded way and went for every business within their target geographical area.
What were the results? With the email, they got over 25 trials. Just a fraction of those selling means the campaign was in profit.

Better still, as soon as one or two chairs were in situ, from their records they knew that more orders would inevitably follow.

Whatever type of office furniture you are selling, consider email as a cheap and efficient way of achieving mass penetration into businesses. This customer has, as have two-or-three dozen others - take the action and contact us today.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.