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Home > Email
Marketing > Health
and Safety |
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Want To See The Email? Scroll To
The Bottom To View It Now
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| Objective |
Safetywise were keen to raise their
profile among the key types of company who would
need their service. Most company owners do not
know that if your company has 5 or more staff,
legally it needs to have a health and safety
policy. The newsletter system was designed to keep
them up-to-date, re-inforce Safetywise as a brand
and, most importantly, get the phone ringing.
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| Why did they choose
us? |
Price - our email costs are
probably the lowest in the UK for specialist
business-to-business marketing. Why? We're
interested in getting repeat business from you,
not just the one-offs. Quality data from quality
suppliers.
Spam Protection - all our emails are
strictly business related and conform with the
relevant 2003 EU and UK laws.
Design Services - Ashton Creative designs
get results. Up to 3 times the result of
customer-designed emails. That's fact.
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| Whom were they
targeting? |
Our data is never more than 9 months old -
thanks to the specialist companies which supply us
with data. We can get to just the companies you
need. Click here to find
out how.
We were targeting 10,000 companies with five or
more staff across a large part of England for
Safetywise, making sure their message about the
necessity of compliance was received and easily
accessible. |
| What were the
results? |
The clever health and safety online checker reaped
rewards for Safetywise, being filled in 20 times!
They had an immediate reservoir of important sales
information on many companies (some of them quite
large). They also received a very pleasing amount
of phone calls.
Many others interacted with the site, downloading
the accident report form, going to the first
aiders' forum and emailing the company directly
from the link at the bottom. |
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All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
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