| Objective |
Being mail-order specialists, our brief was to design and
implement an email campaign which would stimulate
as many phone calls as
possible. We had to get their attention if they
were in the mood for getting a new car.
 |
| Why did they choose
us? |
Price - our email costs are
probably the lowest in the UK for specialist
business-to-business marketing. Why? We're
interested in getting repeat business from you,
not just the one-offs. Quality data from quality
suppliers.
Spam Protection - all our emails are
strictly business related and conform with the
relevant 2003 EU and UK laws.
Design Services - Ashton Creative designs
get results. Up to 3 times the result of
customer-designed emails. That's fact.
|
| Who were they
targeting? |
Our data is never more than 9 months old -
thanks to the specialist companies which supply us
with data. We can get to just the companies you
need. Click here to find
out how.
This was a large campaign, targeting 40,000
companies with 10 or more staff by email. These
are the types of companies likely to need more
than one lease vehicle.
|
| What were the
results? |
The company's phones rang for days
during this campaign. In order not to overstretch
the staff, we arranged 4 lots of deliveries of
10,000 on Mondays and Wednesdays on two
consecutive weeks.
The call centre handled around £300,000 worth of
enquiries over the campaign and had an impressive
closing rate.
|
