Home > Email Marketing > Car & Vehicle Leasing (2)
Here's another example of the type of success you can get with Meridian Delta's email marketing campaigns for car and vehicle leasing.
Franchising car and vehicle leasing is growing. We've represented some of the franchisees for the two big franchise companies - Vehicle Options and Direct Vehicle Leasing.
The men and women who take these franchises are careful, intelligent business people. To invest that much money in the right to market to limited postcodes take a certain confidence and gustiness.
Here is an example from 2006 of a successful campaign to a limited area, resulting in many enquiries.

 

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Objective This was a virtually brand new franchisee in the North West looking to get their business off to a flying start. As we represent over 50 vehicle leasing companies every month for fax and email marketing, they were looking to secure our experience and knowledge in getting interested people to call them for deals.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Who were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

This was a smallish campaign taking place over 3 or so months, targeting 10,000 companies with 10 or more staff by email. These are the types of companies likely to need more than one lease vehicle.
What were the results? The response was great.

They were still learning the business when they used us first. As anyone in business knows, the most difficult thing to get used to was closing the deal. The amount of leads we put through to them gave them that practise. In 3 short months, they felt much more confident dealing with incoming calls and closed a much higher percentage of them.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.