| Objective |
The
goal of the email
advert was to
reconnect to their
customer base and to
potential customers
in a new way.
This customer was
always very creative
and persistent in
their marketing.
Fax, telesales,
mailshot - they
tried them all and
still continued to
use them
successfully.
Email was an
experiment - could
they get the same
offers and brand
qualities across in
this way that they
have with other.
|
| Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection -
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services -
Ashton Creative
designs get results.
Up to 3 times the
result of
customer-designed
emails. The same is
true for faxing, as
they discovered.
That's fact.
|
| Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need. Click
here to find out how.
Our
customer was
targeting only the
car dealers (new and
used) on our
database. These are
the only really
significant trade
buyers of their
products outside car
retailers (like
Halfords, for which
we do not have a
dedicated list).
|
| What
were the results? |
The
results compared
well with other
forms of marketing,
generating a good
number of telephone
and email enquiries.
Our customer
considered it a
success, especially
on the value for
money front. |
