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Direct2Workwear have been a customer of ours since 2003, and their reputation continues to grow and grow.

Unlike Xamax who concentrate purely on workwear, Direct2Workwear have always prided themselves on offering the widest range of clothes and gifts possible. They really want to offer their customers the widest choice possible when it comes to promoting their business.

Martin Racher, the owner of Direct2Workwear and one of the first customers to try the Delta Daily trial service in 2005, knows the value of email marketing, and knows the importance of choosing a company with the best data.

Go behind the scenes of this exciting and successful campaign.

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Objective Martin Racher, the dynamic and inventive head of Direct2Workwear, approaches the market in so many different ways.
Martin started using fax and email marketing through us in 2003, and quickly decided he liked the value and responsiveness of email better. His goal through his campaigns was to get customers in on the lowest profit items and sell up to them when they were on the phone.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

Martin's was a reasonably sized campaign, targeting around 80,000 companies with 10 or more staff by email. He was not particularly interested in selling one-off items to companies - he was looking for a minimum of 10 orders or more from each company.
What were the results? In the latest campaign, we emailed over 120,000 companies for them. Direct marketing response rates are always low, but it's the quality of leads they deliver that count.

In just that one month, they got over 100 enquiries leading to lots of new business. 

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.