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When Paul Howarth from Northern Merchandise came to us in late 2004, he was taking a big risk.

He'd been a star salesman for the promotional goods and workwear company he'd previously worked for, and he was about to break out on his own.

Paul credits us with helping his business grow faster and more profitably than even his most wildly-optimistic business plan forecast. Read more about his story by clicking here.

To this day, we continue to serve Paul and his company.

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Objective Paul's company name, "Northern Merchandise", originally was so named because he intended only to market within a 30 mile radius of his base.
Given his vast experience in the market, we informed him of how we represented other companies in his field. We told him that geography does not matter - if something is good value, you'll get customers from your local area and from the other end of the country.
After deciding he wanted to set his sights much further afield, Paul's goal was to get 2 or 3 new leads into his company a day at the cheapest possible cost.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

His first campaign with us was a mere 15,000 emails. His latest campaign (Sep 2006) was a massive 80,000 emails. Paul was targeting companies with more than 10 members of staff across the UK.
What were the results? Although responses are a deal lower than last year (Sep 2005), Paul continues on profitably and successfully with his email marketing.

Paul's campaigns produce, on average, 2 new leads a day. This is down from Sep 05's 3 leads a day, but Paul appreciates that all advertising has ups and downs. We look forward to his business for the months and years to come.

   
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.