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As an advertising company ourselves, we often work with advertising companies in other fields to help them achieve more exposure.

One such customer had the contract to provide the trackside advertising from Leicestershire's Mallory Park motor racing track.

With it being Mallory Park's 50-year anniversary, our customer put together some amazing offers for new advertisers. Not only would their businesses benefit from the sheen on being associated with an exciting, sexy sport, but 500,000 people a year visit the Park and it's featured on television dozens of times a year.

We put together an package for them at under £400. Our campaign for them produced a huge return on revenue - the adverts were responsible for the sale of £9,000 in just two weeks.

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Objective	The advert needed to get a sense of the Park's history and its place in the life of the community. It also had to get over the very real commercial opportunities for advertisers.
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. As our customer actually went to see customers to sign them up, we had to make sure that a great deal of time and money wasn't needed to travel to them. So, working together, we decided to target businesses in three distinct postcode areas, all safely within 45 minutes' drive from central base.
What were the results?	The initial results were excellent and our customer has booked with us a number of times since. His initial investment of £400 in our email and fax services yielded £9,000 worth of new business. We are happy to work for such a prestigious venue and hope to continue to do business with them for a long time to come.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.