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Bank
Audits |
 |
We've
represented many
different types of
companies. However,
by our own
standards, this was
an unusual client.
Martin Knipe of Bank
Complaints wanted us
to get in touch with
businesses to find
out if they had been
overcharged by their
banks. Not only
overcharged in fees,
but in interest,
mortgages,
factoring, et
cetera..
Martin has a unique
advantage. He was a
manager for a major
UK bank for over 10
years, and he had
seen the abuses and
the overcharging
that he claims is
endemic in Britain.
Absolutely free of
charge, if a
potential customer
sent across their
last 6 months' bank
statements to him,
he would check it to
see if there had
been any funny
business. If there
was, he would
consult with the
customer for all
their banking over
the last 10 years!
As he predicted, he
found massive
overcharging.
Meridian Delta's
revolutionary
marketing campaign
send dozens of
businesses his way
every month. See the
campaign description
and the email itself
below for more. |
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Want To See The Email? Scroll To
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| Objective |
Martin
had been running a
successful
promotional goods
business for a
number of years
before launching his
real passion, Bank
Complaints..
From a complete
standing start, our
charge was to find
the way to get
companies to call.
Companies are often
scared to stand up
to their banks
(especially when
they are using their
credit facilities),
and our job was to
help remove that
fear.
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| Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection -
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services -
Ashton Creative
designs get results.
Up to 3 times the
result of
customer-designed
emails. The same is
true for faxing, as
they discovered.
That's fact.
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| Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need. Click
here to find out how.
If
a bank has
overcharged by a few
thousand over the
years, it's not
worth Martin's time
to chase it up.
Therefore, he was
looking for larger
companies - those
most likely to be
the targets for the
banks' flagrant
overcharging. We put
him in front of
these customers.
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| What
were the results? |
Both
Martin and Meridian
Delta were stunned
by the sheer
disillusionment of
bank customers. We
were both expecting
a decent response,
but what we got back
for Martin surprised
us both/
Martin, originally
meaning to use us
every month, was
swamped by enquiries
from the 100,000
businesses we
emailed. He now uses
us every 3 or 4
months so he can pay
proper attention to
the concerns of
clients.
Meridian Delta
actively courts
business from new
companies. We walk
with you
hand-in-hand, making
sure you achieve the
marketing targets
you want within your
tight starting
budget. If you are
new in business, try
us first. |
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