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He was just 24 when he became a millionaire! American Express hail him as one of the "Top 6 Business Coaches In The World". The International Chamber of Commerce call him one of the top 10 "Outstanding People of the World".

There's no doubt about it - Anthony Robbins knows how to market himself. He is a genius at what he does and we at Meridian Delta admire his ability greatly, regardless of whether he is a long-lasting trainer or not..

He held a massive seminar in England in September 2006. We were charged by reseller Brainy Business to help sell as many tickets as possible. Working for such a renowned marketer was a huge delight and challenge for us, and we let nobody down.

Go behind Meridian Delta's website and find out how we marketed this exciting event and got the best possible results.

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Objective	The goal of this inventive campaign was to sell as many tickets as possible to Anthony's show in London. Our customer, Brainy Business, to their credit, knew that it was difficult selling the services of an American motivational speaker to a British audience. After all, how do you overcome the cheesy sentimentality we expect from American speakers? Brainy Business asked us to look past the television commercials and to look past our own prejudices (and we can't pretend they weren't there). What would make this proposition fly to the people we were emailing? It was the facts. It was the track record. It was the belief. We aimed to get over in Brainy Business's email that this was an opportunity to spend time around other business owners. Business owners at various different stages of their existence - from the very successful to the wet-behind-the-ears.
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Take the hassle out of designing your email and use our email advertising service. Free with certain orders.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. For this campaign, we needed to contact companies who could afford to send 3 or more delegates to the conference.
What were the results?	Brainy Business were allocated a certain number of tickets by the event organisers and the first email campaign proved to be successful and profitable. They continued to rebook campaigns with us until about a week before the campaign and email marketing through Meridian Delta turned out to be a valuable contribution to their efforts.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.