meridiandelta.com UK || Email Marketing || Email Marketing for Training/Seminars

Our Latest Pricing

Home > Email Marketing > Events By Email (3)

He was just 24 when he became a millionaire! American Express hail him as one of the "Top 6 Business Coaches In The World". The International Chamber of Commerce call him one of the top 10 "Outstanding People of the World".

There's no doubt about it - Anthony Robbins knows how to market himself. He is a genius at what he does and we at Meridian Delta admire his ability greatly, regardless of whether he is a long-lasting trainer or not..

He held a massive seminar in England in September 2006. We were charged by reseller Brainy Business to help sell as many tickets as possible. Working for such a renowned marketer was a huge delight and challenge for us, and we let nobody down.

Go behind Meridian Delta's website and find out how we marketed this exciting event and got the best possible results.

Want To See The Email? Scroll To The Bottom To View It Now

Objective	The goal of this inventive campaign was to sell as many tickets as possible to Anthony's show in London. Our customer, Brainy Business, to their credit, knew that it was difficult selling the services of an American motivational speaker to a British audience. After all, how do you overcome the cheesy sentimentality we expect from American speakers? Brainy Business asked us to look past the television commercials and to look past our own prejudices (and we can't pretend they weren't there). What would make this proposition fly to the people we were emailing? It was the facts. It was the track record. It was the belief. We aimed to get over in Brainy Business's email that this was an opportunity to spend time around other business owners. Business owners at various different stages of their existence - from the very successful to the wet-behind-the-ears..
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. For this campaign, we needed to contact companies who could afford to send 3 or more delegates to the conference.
What were the results?	AMS's staff responded quickly to the request coming in and made a massive profit from their campaign. This campaign got over 80 responses for our client. Considering the size of campaign they went for, they were delighted with the result. Most response levels at time of writing however are closer to the average response rate of 1-2 per 1,000.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.