|
|
|
 |
|
Home >
Email
Marketing >
Events
By Email (4) |
 |
|
|
 |
|
Want To See The Email? Scroll To
The Bottom To View It Now
|
|
 |
|
| Objective |
Patrick's aim was to generate as
much interest in his debt recovery training
courses as possible.
There was a lot of interest in it, but the cost of
getting each delegate was proving too much. It
didn't leave him enough to live on, despite the
fact his service was desperately needed.
Until Patrick hit upon this brainwave of training
courses up and down the UK, no-one else was doing
it. But his gut told him there was more than
enough demand to get 36 delegates in 3 locations
every week. How was he meant to get them and make
a good living for himself though?
That's where we came in. Using our
tried-and-tested techniques of getting interest in
training and seminar services for business via
email, we constructed a campaign that got him to
the stage he had always wanted in his relatively
young business.
Month by month, Patrick moves forward with us. We
look forward to working with him long into the
future.
|
| Why did they choose
us? |
Price - our email costs are
probably the lowest in the UK for specialist
business-to-business marketing. Why? We're
interested in getting repeat business from you,
not just the one-offs. Quality data from quality
suppliers.
Spam Protection - all our emails are
strictly business related and conform with the
relevant 2003 EU and UK laws.
Design Services - Ashton Creative designs
get results. Up to 3 times the result of
customer-designed emails. That's fact.
|
| Whom were they
targeting? |
Our data is never more than 9 months
old - thanks to the specialist companies which
supply us with data. We can get to just the
companies you need.
Click
here to find out how.
Patrick's target was simple - business-to-business
companies likely to be frustrated with the slow
payment or non-payment of customers' bills. As we
all know, that's pretty much any business! |
| What were the
results? |
After two or three false starts to
the campaign where, free of charge, we changed
emails and faxes readily to see what would get a
better response, we finally hit upon the formula
for success.
For every 1,000 emails sent, they got in 6-7
responses. Many, many seats were sold quite
easily. Considering the size of campaign they
went for, they were delighted with the result. Most response levels at time of writing
however are closer to the average response rate of
1-2 per 1,000.
|
|
|
|
|
|
