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FTS Credit Services, since reformed into a new company, started dealing with Meridian Delta (then Endeverus) in July 2002. We are not allowed to show the emails they have with us under their new name for confidentiality reasons.

Marketing a mixture of both debt collection and credit reports, we offered them a wide choice of marketing on email and fax for both products.

In 2004, they switched their marketing efforts with us exclusively to credit reports. Check out our most successful credit report marketing campaign below

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Objective	After striking exclusive deals with more than 10 different credit reporting agencies in major world economies, Jason was keen to start telling companies about the service. Our job in this campaign was to get potential customers calling up to find out more about their services. Their reports were marketing at much less than their competitors, so the advertising was their to gain interest and calls and, on phoning, to start to gain their trust.
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. The same is true for faxing, as they discovered. That's fact.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. Initially, FTS's campaigns were massive - sending out up to 200,000 emails a month when combining both the debt collection and credit reports. As the company became more specialised, they wanted to target companies more likely than not to import and export. They used our extensive and accurate email database to their own advantage.
What were the results?	The early campaigns for particularly debt collection produced huge results. In one month, they got instructions from businesses to collect more than £800,000 worth of debt, more than 4 times their initial target. During their credit-report-only days, they got an average response of 1 in 1,000. Although much lower than the debt collection emails, the goal of the new campaign was to get new account customers. After being tempted to call due to the low advertised rates, a large number of respondents ended up converting to year-long, fixed-fee accounts.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.