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Home > Email
Marketing > Google
Consulting |
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| Objective |
This
was very much the
tester for the new
business. At the
time, it was brand
new to our customer
and he wanted to
experiment with
different routes to
market.
Our customer knew
that, when it comes
to
"educational"-type
emails offering
training, we were
very experienced.
The goal was to get
as many people as
interested in the
service as possible.
When they contacted
our customer, they
would be given an
easy-to-follow yet
detailed pitch about
the service.
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| Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection -
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services -
Ashton Creative
designs get results.
Up to 3 times the
result of
customer-designed
emails. The same is
true for faxing, as
they discovered.
That's fact.
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| Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need. Click
here to find out how.
With
this being an email
campaign, the
overwhelming
likelihood was that
all the businesses
would have a
website, considering
they are going to
unique company
domains..
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| What
were the results? |
The
initial results were
very encouraging.
From an initial
email broadcast of
20,000, our customer
got over 30 leads
back.
There was a high
level of interest in
the service, and our
customer gained
valuable experience
coming up with a
pitch to interested
callers to get them
to take the service. |
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