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After the massive success of the UK Education Disc, customers were asking if there was any other budget data discs we could provide.

Two requests stood out head and shoulders above everything else - a similar product covering charities and the health sector. In late August 2006, the UK Charity Disc was launched (the UK Health Disc is due around February 2007)

As with any new product, a certain amount of testing advertising is required. After a couple of slow starts, one email really started to attract people's attention.

We put the same energy, enthusiasm and experience into your campaign as we do to ours.

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Objective	This was the third re-styling of the UK Charity Disc email since launch. Early responses had been encouraging, but we were convinced we could do better. The goal with this campaign was to further and better get across the idea that the charity sector is undervalued as a potential set of customers by small businesses. We wanted to get across the correct idea that charities are like small businesses - they do what they do, but they need to buy and they'd like more choice.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. We specialise in marketing to companies with 50 members of staff or less. That's what we do best for our customers. The UK Charity Disc is ideal for these types of firms. We initially targeted companies with an obvious interest in the charity sector, then moved it forward to other businesses.
What were the results?	The UK Charity Disc started to find its place in the market with this advert (and the corresponding fax and mailshot adverts). Sales trebled against previous weeks as we introduced a half-price offer for companies responding to the email. The telephone number was unique to this campaign, allowing us to target how many people called and how often they bought. We still feel there is development left with this campaign. If you want to track how it is doing, please check back occasionally to this page.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.