Home > Email Marketing > Car & Vehicle Leasing (1)
Email marketing is nearly catching up to the proven fax marketing for selling vehicle leases.
An email delivers your cars and vehicles in full colour and offers interactivity. Leads from email are just as strong as those from fax.
Go behind the scenes with this campaign from 2003 as one of the country's most competitive mail-order dealers goes all out to capture lucrative contracts from the corporate and SME sector.

Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising

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Objective Being mail-order specialists, our brief was to design and implement an email campaign which would stimulate as many phone calls as possible. We had to get their attention if they were in the mood for getting a new car.
Why did they choose us? Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers.

Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws.

Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Who were they targeting? Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how.

This was a large campaign, targeting 40,000 companies with 10 or more staff by email. These are the types of companies likely to need more than one lease vehicle.
What were the results? The company's phones rang for days during this campaign. In order not to overstretch the staff, we arranged 4 lots of deliveries of 10,000 on Mondays and Wednesdays on two consecutive weeks.

The call centre handled around £300,000 worth of enquiries over the campaign and had an impressive closing rate.
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
   
Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising
All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.


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Fairlie Communications Limited and its predecessors 1998-present.

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