In
the increasingly-competitive market for mobile
phones, it is becoming more and more difficult for
companies to make profit. Companies are having to
specialise.
Business-to-business is the new way forward. As our email marketing services are
only business-to-business and we do not do consumer
campaigns, our expertise and knowledge about how to
transmit sales messages to businesses really help
our customers strike out in the marketplace.
To find out more about our marketing services for
mobile phone businesses, call or email us today.
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Objective
Although our customer was new to us,
they had tried with varying degrees of success
faxing with one of our competitors.
What they wanted us to do for
them was to put them in touch with as many
businesses as possible, concentrating on financial
savings which companies could achieve through
shopping around, rather than giving away a free
DVD player with a phone on a sub-£25pm contract.
Why did they choose
us?
Price - our email costs are
probably the lowest in the UK for specialist
business-to-business marketing. Why? We're
interested in getting repeat business from you,
not just the one-offs. Quality data from quality
suppliers. Spam Protection - all our emails are
strictly business related and conform with the
relevant 2003 EU and UK laws. Design Services - Ashton Creative designs
get results. Up to 3 times the result of
customer-designed emails. That's fact.
Whom were they
targeting?
Our data is never more than 9 months old -
thanks to the specialist companies which supply us
with data. We can get to just the companies you
need. Click here to find
out how.
Being in mail order, our customer knew no borders
within the UK for their offer. We targeted 10,000
businesses for them with 5 or more staff.
What were the
results?
Results were better than hoped for.
In total, 14 companies filled out the form on the
email, giving their telesales staff a large number
of quality leads to follow up on.
Active interest from 14 companies led to the sale
of 47 phones on business contracts - on business
tariffs, their profit was impressive.
All figures given are based on customer correspondence with
us. Email marketing is a form of advertising, and as with all
advertising it can be successful as well as unsuccessful. We
do not guarantee any level of response. On average, for
every 1,000 email sent out, there are 1-2 opt outs, even
fewer than fax broadcasting! When we
receive an opt-out, we remove the number from all databases
to ensure they are never emailed by us or the pool
participants again.
Meridian Delta is a trading name of Fairlie Communications Limited. This website, its layout, graphical features
and functionality as a method of selling fax and email marketing to other businesses is copyright
Fairlie Communications Limited and its predecessors 1998-present.
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Contact Us
Fairlie Communications Limited, 3rd Floor, 65 Quayside,
Newcastle-upon-Tyne
Telephone 0800 652 6627 Fax 0871 522 7261. Co Reg 3855212. VAT 847 4982 73.
"Committed to being the best value marketing company in the United Kingdom"