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Marketing computer and networking equipment for companies has been a particularly lucrative venture for many of our valued IT customers.

Rather than concentrate on a standard sales offer for our example, we are going to tell you about one of our most challenging IT briefs. Our customer is a major worldwide broker of Cisco networking and routing equipment - our job was to help them find £10Ks worth of used Cisco equipment sitting on the shelfs of corporate Britain gathering dust.

To find out how we can revolutionise your company's marketing, call or email us for more information.

Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising

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Objective	Our customer was a small company in the UK still, but managed by two very talented and approachable sales people, they had already come up with the idea that email marketing was the best way to go. The objective of this sustained campaign was to increase the awareness of their company among decision makers primarily involved in the IT industry. As well as driving sales, their objective was to create a closed market of buyers & sellers of Cisco routing equipment.
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. marketplace of fax broadcasting - vital for our customer's needs. Our customer required us to find and reach 5,000 people with purchasing responsibilities in mainly telecommunications- and network-based offices.
What were the results?	After our first email broadcast for them, when we sent out to the universe of 5,000 addresses, they were inundated with phone calls and emails. According to our customer's reports, they managed to generate enquiries offering a significant five-figure sum of equipment.

Meridian Delta - Email Broadcasting / Email Marketing / Email Advertising

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.