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| Objective |
Originally another fax customer, they became interested in trying our email
service as part of a last minute promotional
campaign at a traditionally quiet time of the
year.
The versions of Maximizer our customer sells are
high-end versions - they require personalisation
and installation. Given the pressing nature of the campaign, our job
was to help to fix as many appointments with
potential customers as possible for their
professional sales staff.
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| Why did they choose
us? |
Price - our email costs are
probably the lowest in the UK for specialist
business-to-business marketing. Why? We're
interested in getting repeat business from you,
not just the one-offs. Quality data from quality
suppliers.
Spam Protection - all our emails are
strictly business related and conform with the
relevant 2003 EU and UK laws.
Design Services - Ashton Creative designs
get results. Up to 3 times the result of
customer-designed emails. That's fact.
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| Whom were they
targeting? |
Our data is never more than 9 months old - thanks
to the specialist companies which supply us with
data. We can get to just the companies you need. Click
here to find out how.
In common with their fax campaigns, our customer
was looking to get in touch with companies with 10
or more staff, as the type of package they were
offering was unsuitable for micro- and
small-businesses.
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| What were the
results? |
We sent out 10,000 emails for Avrion.
The results were very promising. Unusually for an
email campaign with us, the scope of the brief
required the email to be quite lengthy and
detailed. On most occasions, we try to stick
solely to the selling points in order to maximise
the number of enquiries.
In this instance, our customer did not want to be
deluged with leads as it would overstretch the
capacity of their sales team to go out and see the
potential clients. So, this one was far more
detailed, and required reading. Any phone calls or
enquiries gained would qualify as much stronger
enquiries. In the end, the customer still ended up
with 8 very strong leads, although it would
surely have been much higher if the attention
demanded of the reader was less.
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