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As business swelters under the burdens of increased taxation and employment laws, surveys have shown how companies are more and more reluctant to take on members of staff.

That said, other than certain types of companies, customer expect to have a team of helpers on hand whenever they call. Of course, that's not always possible.

This is where call centres come in. They answer calls diligently and professionally when no-one else is available. They make customers feel as if they are looked after straight away.

Meridian Delta has the experience and the know-how to take your call centre forward - for both inbound and outbound services.

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Objective	Already well-known and well-respected around the industry for their work answering calls for a handful of TV shopping companies, Inbound Solutions wanted to increase their reach into the lucrative SME sector. There are literally hundreds of thousands of business whose phones go to an answering machine if no-one's available to speak. Statistics have shown that over 70% of callers will not leave a message. In today's instant- -gratification society, callers want to be answered straight away. Our customer wanted to communicate this quickly and effectively. They wanted to get micro-businesses to use them instead of an answering machine.
Why did they choose us?	Price - our email costs are probably the lowest in the UK for specialist business-to-business marketing. Why? We're interested in getting repeat business from you, not just the one-offs. Quality data from quality suppliers. Spam Protection - all our emails are strictly business related and conform with the relevant 2003 EU and UK laws. Design Services - Ashton Creative designs get results. Up to 3 times the result of customer-designed emails. That's fact.
Whom were they targeting?	Our data is never more than 9 months old - thanks to the specialist companies which supply us with data. We can get to just the companies you need. Click here to find out how. Inbound Solutions were targeting customers with 10 or less members of staff - the really small businesses who would be stretched to provide that personal service when the pressure was on.
What were the results?	After two or three false starts to the campaign where, free of charge, we changed emails and faxes readily to see what would get a better response, we finally hit upon the formula for success. Although variable according to the type of offer they made, they hit the average response rate - our target cost of £20 per enquriy. Most response levels at time of writing however are closer to the average response rate of 1-2 per 1,000.

All figures given are based on customer correspondence with us. Email marketing is a form of advertising, and as with all advertising it can be successful as well as unsuccessful. We do not guarantee any level of response. On average, for every 1,000 email sent out, there are 1-2 opt outs, even fewer than fax broadcasting! When we receive an opt-out, we remove the number from all databases to ensure they are never emailed by us or the pool participants again.