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Email
Marketing >
Promotional
Workwear & Goods (2) |
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| Objective |
Martin
Racher, the dynamic
and inventive head
of Direct2Workwear,
approaches the
market in so many
different ways.
Martin
started using fax
and email marketing
through us in 2003,
and quickly decided
he liked the value
and responsiveness
of email better. His
goal through his
campaigns was to get
customers in on the
lowest profit items
and sell up to them
when they were on
the phone.
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| Why
did they choose us? |
Price
- our email
costs are probably
the lowest in the UK
for specialist
business-to-business
marketing. Why?
We're interested in
getting repeat
business from you,
not just the
one-offs. Quality
data from quality
suppliers.
Spam Protection -
all our emails are
strictly business
related and conform
with the relevant
2003 EU and UK laws.
Design Services -
Ashton Creative
designs get results.
Up to 3 times the
result of
customer-designed
emails. The same is
true for faxing, as
they discovered.
That's fact.
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| Whom
were they targeting? |
Our
data is never more
than 9 months old -
thanks to the
specialist companies
which supply us with
data. We can get to
just the companies
you need. Click
here to find out how.
Martin's was a
reasonably sized
campaign, targeting
around 80,000 companies
with 10 or more
staff by email. He
was not particularly
interested in
selling one-off
items to companies -
he was looking for a
minimum of 10 orders
or more from each
company.
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| What
were the results? |
In the
latest campaign, we
emailed over 120,000
companies for them.
Direct marketing
response rates are
always low, but it's
the quality of leads
they deliver that
count.
In just that one
month,
they got over 100
enquiries leading to
lots of new
business.
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