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Fax marketing is the most
regulated form of advertising in the UK, and
because UK Fax Disc is backed and operated by
Meridian Delta, you can be sure that we'll take
care of all the compliance issues for you,
leaving you to do what you do best.
There are two basic laws to remember. First, you
can only fax limited companies, PLCs, charities
and public sector organisations. You can not
send faxes to sole traders, individuals or
partnerships. For your peace of mind, the UK
Fax Disc only contains the types of companies
and organisations you are allowed to fax.
The other basic rule is that you must abide by
the Fax Preference Service (FPS). The FPS is a
centrally-held, government-backed register of
fax numbers you are not allowed to send adverts
to.
On your copy of the UK Fax Disc, you'll see a
little button saying "Update for FPS".
Press that button and your computer connects to
ours. What will happen then is that all the new
FPS records will be removed from your system,
meaning that you can't even accidentally fax
them.
This service is provided free at all times. It's
best to press the update button before you do a
fax campaign. It takes about 5 minutes and then
you can start.
Meridian Delta, along with all other responsible
fax broadcasters, support the Fax Preference
Service. FPS membership costs £2,200 a year but
our FPS support is provided free at all times to
you. Please note
that FPS updates finish at the end of March
2010. |
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Support for you does not end when
we've sent you your disc.
You get two freephone numbers to help you get
the most out of your UK Fax Disc.
The first number is our technical support line.
The UK Fax Disc has been designed to be used
easily and quickly by anyone, no matter what
level of computer experience you have. However,
if you need a little help, call one of our
friendly technical team and we'll walk you
through what you want to do.
The second number is the advertising support
line. Speak direct to one of Meridian Delta's
account managers and copywriters to get
inspiration for what to put on your advert. You
can even fax it over to us and we'll make
suggestions for you.
The UK Fax Disc is an investment in your
business, and we want to make sure you can get
all the new business out of it you can.
Please note that both
support lines finish at the end of March 2010. |
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