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| • Fast moving goods,
like stationery, consumables, etc. |
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Consider sending over a
price list - or a more official looking fax.
The people you're faxing will already buy these
products. Faxing regularly will get you in front of
them when they're ready to buy. What are you doing
now to reach these people? |
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• Products or services
with a life-span of 18 months of less, like mobile
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phones, computers and insurance services. |
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Many customers fax out the
same potential customers every month to publicise
their services. As well as being considered by
potential customers when the life span of their
product is over, it helps increase brand awareness
in the run-up to the end of a term.
If the life span is 18 months+, most of our
customers do not choose to fax to the same base
every month, preferring to fax out to different
people every month. Vehicle leasing,
finance products and security systems are
examples of these. |
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| • Continuously used
products and services, like telecoms, utilities, etc |
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| Where a product must be
continually used for the running of the business,
most of our customers selling these products fax the
same customers every month, offering examples of how
their 'brokering' services have saved other
businesses money. |
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• If you offer a
service, like ours, which promotes other businesses
and
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helps brand/advertise them, like promo gifts/workwear,
list brokers etc. |
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These types of firms get
consistently high response rates from faxing. Our
promotional customers fax out generally to the same
numbers every month.
Exhibition and conference organisers have used fax
broadcasting for years to promote last-minute stand
availability. We offer highly targeted fax
broadcasting to organisers to ensure maximum
publicity as the time draws near for the opening of
the event. |
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| • For companies selling
impulse purchases, especially via premium rate |
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Fax broadcasting can offer
superb returns for products bought on impulse.
Most impulse purchases are made through offers
made via a premium-rate number, such as
competitions, holiday tickets, opinion polls, and so
on. An eye-catching fax which quickly sums up the
proposition ensures maximum visibility and success,
and our customers who offer this service tend to fax
different numbers. |
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• Maintenance and
repair services nearly always do well, for example
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roofing contractors, garden & landscape maintainers
and cleaning firms |
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Fax broadcasting is used
by these companies to keep their name in the public
eye and in the event that the company your potential
customer is using does not keep good faith or
maintain a high standard of workmanship.
Although faxing may not immediately spring to mind
for these services, they do produce a good return
and often high-value immediate repair work. For
example, 1000 faxes should produce up to 2 calls for
quotes, although, of course, this can not be
guaranteed. |
