|
|
|
|
 |
|
Home >
Fax
Marketing >
Campaign
Stories: Print & Promotional Print |
 |
 |
If you run a printing company or supply promotional gifts to businesses, fax broadcasting is a proven method of getting enquiries about your products.
Printing companies, supplying items such as letterheads, compliment slips, and business cards, can find new business by supplying competitive quotes and introductory offers. By doing this, your customer base will grow and regular customer calls will ensure that you do not lose their business like your competitor did.
Promotional gifts companies virtually always get a good response from fax broadcasting. As with printing, there is no business that could not find a need for promotional items, and with the wide range and diversity of items available, it is very easy to tailor a campaign guaranteed to get results.
Call us on 0800 652 6627 to find out how we can move your printing and/or promotional printing business forward. |
|
|
|
|
|
|
|
 |
|
|
| Objective |
This company had flirted with fax broadcasting in the past, and had had some decent results from it. The problem was that they simply did not trust the companies who were doing the faxing for them. Response rates would vary dramatically, leading to the suspicion that the orders were not often being followed to the letter.
They had not used fax broadcasting for a couple of years, but tried us
after they saw our website and became enlightened about how the industry worked.
This company had worked successfully for a number of years by offering industry-specific bundles, for example with their Estate Agent Pack (including folder, pen and
keyrings). They had developed a range of different products and were keen to promote it as widely as possible. |
|
|
|
Who were they
targeting?
|
Our customer had three specific targets in mind - the products offered was very similar but they needed us to sell directly and specifically to each of the business types they were targeting.
First, estate agencies across the length and breadth of the United Kingdom. They were the primary targets, and the first design showed the Estate Agents' Pack - including a folder for holding paper and a personalised pen and
keyring..
Second, car dealerships. They were selling a special promotional bundle to car dealers, comprising the same elements as the Estate Agents' Pack.
Third was financial institutions, including banks, building societies, independent financial advisors, brokers and so on. For this they offered a special Finance Pack comprised a folder, pair of pens and a personalised calculator. |
|
|
|
| What were the
results? |
The results were superb. All three strands of the campaign showed profit, and plenty of enquiries for future chase-up was produced.
Unsurprisingly, the best result came from the car dealers where a 1% response rate was reported (this is very high, considering the average for fax broadcasting is around
0.1-0.2%). Using fax marketing with an average response rate of
0.3%, each lead cost a few pounds in call charges. |
|
|
|
|
|
|
All figures given are based on customer correspondence
with us. Fax marketing is a form of advertising, and as
with all advertising it can be successful as well as
unsuccessful. We do not guarantee any level of response.
Stories covered on this website range from 2001 to the
present day and were written at various points during
this time. All stories and accounts may not be currently
active |
|
|
|
|
