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The data we provide you with, whether it's
one of the four packaged products you see at
the bottom of the page or a bespoke database
for you, come from Oscar Research, providing
public sector databases to product and
service suppliers, government departments
and agencies, councils, universities,
publishers, research companies and event
organisers since 1987.
On this page, find out how the database is
compiled and why buying this data, with our
back-up support, will benefit your business. |
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Oscar Research, the company which
provides the data for this service, makes
connections with the public sector. They
provide data and information for research,
reference and marketing purposes into and
across the UK public sector.
They bring a deep understanding of the
organisation and department structures
across all levels of the public sector. In
addition to Meridian Delta's support, Oscar
can help you with one-off projects,
marketing planning, market research and
prospect development. Like us, they
recognise that the sale of data to a
customer is where the job begins.
Meridian Delta is a company, around
since 1998 in our original incarnation as a
sole trader, which has focused on providing
marketing options to smaller businesses
looking to develop existing or new markets.
Despite our focus, Meridian Delta has many
large corporate customers as well as public
sector bodies and charities on our customer
database.
We offer two main areas of expertise to
customers with marketing data for the public
sector. We are very focused on providing
long-term value to customers - we want you
to make money by working with us. To that
end, we have an extensive after-sales
department you can contact for technical
support, advertising support and design &
copy writing services.
The second is a focus on packaging products.
We know our customers and, in general, they
are not experienced users of data or
marketing. We put whole products together
including superb back-up to help them
realise their potential by plugging gaps in
their experience and training them. |
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What is the average age of the records on
the database?
The database is updated on a continuous
cycle by Oscar's team of researchers - the
average record age is under 4 months.
Are the contacts on the database checked
personally?
Contacts are telephoned and details updated
either directly or departmentally. This
means that, if we are unable to contact the
decision maker themselves, we gain
confirmation of their position from
colleagues.
Do you identify who you are on the phone?
Yes, in accordance with the stipulations of
the List Warranty Register. The public
sector database offered is part of this
register.
What other types of verification take
place?
Annually, organisations are sent the details
we hold on them for re-verification of
contacts/organisational structure. We also
ask them to provide any requested/additional
demographic information.
Do you monitor press and web sources?
Yes, but only to watch for changes outside
our usual update cycle. It helps us better
prepare for telephone verification.
Do customers give feedback when a
decision maker has moved on or something
else has changed?
The database also benefits from many of our
more regular clients feeding back
information, updates and imminent changes as
a result of their own interaction with the
database. This is the same for Meridian
Delta's regular clients on its own data
products.
How do the public sector organisations
feel about having their data collected for
marketing purposes?
The data is collected for a number of
different purposes, one of which is
marketing. Oscar Research is also pleased to
have the support and co-operation of a
number of Local Authorities, Government
Departments, Executive Agencies and
Universities who are both customers and
provide them with the details of contact and
organisational changes.
What data guarantees do you offer?
Accuracy and reliability is key to any data
company wanting to stay around in business.
Two major reasons for inaccuracy in
databases are changes outside the update
cycle, inability to confirm new information
as part of the update cycle and human error
when inputting the data. That said, a 98%
guarantee is offered on postal mailing and
85% on email deliverability when sent
through the Meridian Delta Email Sender that
is provided as part of the package. |
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