Pagefinder - Home - Public Sector Marketing - Public Sector Buyers - Free Email Design Worth £99
 
 
Meridian Delta have been in email marketing since 2002 - we were one of the first marketing companies to make a serious move into this area. We trialled our original service among customers for 6 months to make it absolutely ready for market and we've offered it continuously ever since.

Email marketing requires a different set of disciplines to other forms of advertising design and you'll get all of our years' experience in getting it right for you with our in-house team of designers, copy writers and campaign planners.

So, what's important in getting your email design exactly right?

First, it's the headline. Think about when you receive an email - you probably don't see all of it. You'll probably be able to gleen from your initial glance what the email is about and whether it's worth your time spending even more time reading it.

The top of the email is about doing something, saying something and showing something that elicits a positive and interested emotional response in the recipient.

Email marketing allows you to use colour - we'll work with you to choose the best and most compelling images to use on the top of the email. The images used are all part of the two- to three-seconds we have to grab someone's interest.

Studies have shown that recipients don't generally spend much longer than 10 seconds with an email before they decide what to do with it, if anything. Following the headline and images are punchy copy telling the recipient a story together with a contact method so they can get in touch with you.		  

Traditionally, unless your design (for whatever reason) turns out to be particularly complex or require a lot of copy support to try to condense your message down to obey the 3-second headline, 7-second body rule, we can turn your first email draft around within 4 working hours. So, if you've got everything we need to start over to us by 10 in the morning, most times we can have the first draft ready for you by about 2pm the same day.

We'll present your drafts to you on your own client area behind the Meridian Delta website - we'll send you an email with instructions on how to get there and how to bookmark it for easy and quick access. With a client area, all your drafts are saved so you can see how the email changes from first draft to the final and finished product.

Once you've signed it off, we'll then send it to you as an email to your email address so you can see how it looks when your recipients open it. From there, we can make any final tweaks that need to be made.

The last stage is then to create a text-only version of it for use with the Meridian Delta Email Sender.

Once you've had both versions of your email delivered (the HTML graphical version and plain-text version) you'll then receive a call from our technical team (Ben, Michael and Victoria).

With your free email design worth £99, you also get free of charge the Meridian Delta Email Sender which allows you to send off email campaigns from your own PC and broadband connection to the contacts you'll receive as part of your deal with us.

Better still, you can use the Meridian Delta Email Sender on any existing email data you have - this gives you a real opportunity to contact your customers to let them know of your exciting new offers.


See our experience in email design. Click on one of the 72 designs on the right (designs appear in a pop-up window).
 
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Fairlie Communications Limited trading as Meridian Delta, 65 Quayside, Newcastle upon Tyne, NE1 3DE.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
VAT Registration 847 4982 73
This website, its layout, graphical features and functionality as a method of selling fax and email marketing to other businesses is copyright Fairlie Communications Limited 1998-present.