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What is
the EMN service?
An opt-in news service going
direct to 600 Music teachers
within primary and secondary
schools. You can get your
message direct to an ICT
teacher's inbox without having
to rely on the school's
administrator to forward it on.
Does
every ENM go with an advert?
Two to three EMN emails are sent
every week - only one per week
will feature advertising.
What's
in a normal EMN email?
Music teachers get specific news
to them in their emails.
Information sent is unique and
does not consist of recycled
press releases from the DCSF or
from standard educational
titles.
Any
special information to consider?
As this is a news service to
Music
teachers, no graphics, logos or
attachments are allowed in your
EMN email. There is a general
writing style to the email
service and we may need to
rewrite your advert so it fits
into this style.
Can I
track clickthroughs?
Yes - there's just an additional
£15 to provide this service for
you. You'll be able to see how
many Music teachers clicked
through.
What
are response rates like?
They can be similar to a direct
mailing campaign as the EMN
service is very targeted. |
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QUICK FACTS |
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600 Music teachers |
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OPT-IN? |
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Yes and normally
sent to the Music
teachers' in-school
email. |
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FREQUENCY |
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Two to three
emails are
sent every
week to the
ICT teachers
containing
news and
discussion
points. Only
one email
per week
will carry
any kind of
advertising. |
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RESTRICTIONS |
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No graphics,
logos or
attachments
are allowed.
The advert
must also be
written in
the
recognised
style. |
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HOW TO
FIND OUT
MORE |
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Call us on
freephone
0800 652
6627. We
can send you
a typical
example of
an EMN
newsletter
to Music
teachers. |
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CONTACT
US |
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The personal email service
- a unique offering
It's a once a week
opted-in email service. The
Music teachers contained on the list
have all indicated that they
want to receive these emails and
full audit trails are available.
Does
this cover primary schools?
No - the Music teachers you'll be
emailing your offers to on this
service work within secondary
schools.
A
personal address, not a generic
one
These are the emails of
the Music teachers within the schools
themselves - they are all personalised.
Any
special information to consider?
To get maximum
deliverability, no
graphics or attachments are allowed
with this service when
you send to Music teachers. However, you can
add your logo at the top of the
email for an extra £15.
Need to
track?
Clickthroughs and open rates are
part of the
service. You'll be able to see
how many Music teachers clicked
through to your website and
opened your emails.
Response rates - what can I
expect?
Much higher than emails sent for
the school administrator to
forward. You'll also get a chart
comparing your response rate
with others |
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QUICK FACTS |
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2,284 Music teachers |
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OPT-IN? |
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Yes and sent to the
Music teachers'
in-school email. |
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FREQUENCY |
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Only one
email is
sent per
week. |
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RESTRICTIONS |
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No graphics
or
attachments
are allowed.
However
there is no
requirement
to fit in
with a
house-style.
We do
recommend
you let us
work with
you on copy
though. |
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HOW TO
FIND OUT
MORE |
|
Call us on
freephone
0800 652
6627. We
can send you
a typical
example of
an EMN
newsletter
to Music teachers. |
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|
CONTACT
US |
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What is
the preferred email service?
Some schools have a policy where
all inbound emails must go
through the school secretary.
For these types of schools, the
name of the Music teacher will be
placed in the subject line for
the school's administrator to
forward to him/her.
Primary
and/or secondary schools?
Just secondary schools - there
are no primary school Music
teachers contained in this
service
What
does the subject line look like?
When the school's administrator
sees the email, s/he will read
"Attention: Mr JS Bach, Head of
Music". This indicates to the
administrator that the email has
not been sent blind.
You can
add your logo to the email for
£15
Other than that, for maximum
deliverability, no other
graphics are allowed and neither
are attachments.
Clickthroughs and open rates
Clickthroughs and open rates are
included as part of this
service.
What
are response rates like?
Much higher than emails sent for
the school administrator to
forward where there is no actual
teacher name included. However,
the response rates on this
service are less than on the
subscriber and personal service. |
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QUICK FACTS |
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1,613 Music teachers |
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OPT-IN? |
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Yes and sent with
the Music teacher's
name in the subject
line for the school
administrator to
forward |
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FREQUENCY |
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Only one
email is
sent per
week. |
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RESTRICTIONS |
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No graphics
or
attachments
are allowed.
However
there is no
requirement
to fit in
with a
house-style.
We do
recommend
you let us
work with
you on copy
though. |
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|
|
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HOW TO
FIND OUT
MORE |
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Call us on
freephone
0800 652
6627. We
can send you
a typical
example of
an EMN
newsletter
to Music
teachers. |
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CONTACT
US |
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