Pagefinder - Home - Public Sector Marketing - Selling to the public sector - Other things public sector bodies will be looking for
 
When you registered as an approved supplier with the organisations you want to work with, you'll have had to have submitted your accounts and trading record. This is to make sure that you're big enough and financially stable enough to carry out the work they are putting out the contract for.

You'll be asked to fill out a pre-qualification questionnaire before submitting a bid - the public sector body will use this to decide whether they'll consider your proposal. As well as financial, it will cover your technical capability to deliver and whether you are matched to the procurement values of the public sector body.

The PQQ gives them a general rounded view of your business. On this page, find out four more areas in which you can put yourself ahead of your competition.

The very last thing a public sector body or the people within them want to do is to award a contract to a company who then messes it up. It's the type of thing that keeps buyers and purchasers awake at night because of embarrassment it might cause the organisation.

On most contracts, you'll need to prove, in some way, that you're as good as you say you are. You know you are, but how do they?

We're in the marketing game, and we pick up work from the public sector because of the company's financial stability and its corporate membership of the Direct Marketing Association (DMA). DMA guidelines means that there are all sorts of hoops we have to jump through to stay members. The DMA also police their members through spot checks, annual visits and by members being answerable, in case of complaints, to the Direct Marketing Commission.

The NICEIC is a kitemark standard for the electrical contracting industry. If this is your trade, make sure you're a member. Likewise the TrustMark scheme for construction related companies.

Other things that will work in your favour are ISO 9000 system qualification - this is a signal that your back-end office is as efficient and reliable as your actual trade.

If you employ five or more people with your company, you need to have a written health and safety policy which is visible and can be read by all staff. You also need to have a health and safety representative and, ideally, a first-aider on your team.

You'll need to show your public sector customers that you understand and implement the legal requirement you have to work to, as well as having the appropriate procedures in place according to your company's size.

They will probably want you to attach documents showing the following...

• The procedures to be followed in the event of an emergency,
• The procedures for reporting and recording of accidents and dangerous occurrences,
• First Aid and welfare provisions,
• Provision of protective clothing and equipment,
• The name and position of your safety officer,
• Your actual health and safety policy (including for sub-contractors),
• The way your health and safety policy is disseminated to staff and
• How staff are trained in health and safety

Public sector organisations are keen to award contracts to business whose owners and/or staff reflect the community the service will be delivered into. For example, public authorities, by law, must take account of racial equality when awarding contracts.

The laws covering how contracts are awarded are as follows in terms of community diversity - Race Relations Act 1976 [as amended by the Race Relations (Amendment) Act 2000], the Commission for Racial Equality's Code of Practice for Employment 1983, the Sex Discrimination Act 1975 and 1986, the Equal Pay Act 1970, the Disability Discrimination Act 1995 and as amended by the Disability Discrimination Act 2005 and the Equality Act 2006.

Your company needs to be seen to be fair and inclusive of the entire community, reflecting the diversity of gender, ethnicity and disability. You must treat all staff and customers fairly and equally.

Public sector bodies will expect you to have an equal opportunities policy and some will aspect you for a breakdown of staff by gender, ethnicity and background. You will also be asked to submit job advertisements from your company's past to show your commitment to diversity and equal opportunities.

Public sector bodies are now motivated to reduce the environmental impact of their activities, present and future. This offers your business a wide range of opportunities to give itself a competitive advantage when you're up against other companies for the business.

Sustainability is about a better quality of life for now and in the future. Public sector bodies will ask you to send them details of your own sustainability policy - try to match your company's activities as closely as possible to central government's policies at the time.

You'll be expected to let the public sector body know the following...

• What effects does your business's work have on the environment and how significant they area,
• A report on the effects of your business on the environment, and
• What your current environmental management systems are.

A couple of recognised environmental and sustainability standards are ISO4001 and EMAS (Eco-Management and Audit Scheme).

 
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Fairlie Communications Limited trading as Meridian Delta, 65 Quayside, Newcastle upon Tyne, NE1 3DE.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
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