Pagefinder - Home - Public Sector Marketing - Selling to the public sector - Buying versus purchasing - what's the difference?
 
Not every deal a council or a hospital signs has to go through a massive tendering process. Most of them don’t now – tendering is a time-consuming and expensive process so it really only tends to be used on really large contracts.

What this means is that the way the public sector acquires products and services splits down into two distinct types of method – ‘buying’ and ‘purchasing’. Although to everyone else they mean the same thing, in the public sector the difference is massive and very important.

Buying decisions can be carried out by almost anyone in a council, NHS trust, government department, etc. This is especially true for products and services which are not purchased as part of an annual contract.

Think about this scenario – in a council, a junior officer may see an advert which peaks their interest and they want to be able to have this product or service. They suggest to their team leader that the product is worth looking at.

If it’s of sufficient interest, the team leader can put in a "requisition" to his manager. If the manager agrees, an order is "raised". Once raised, it goes to the departmental or central purchasing people who will then raise a purchase order to you.

The fact that a supplier is not on an approved list does not stop you from being able to sell to a public sector body. Your products are cheaper or different from the products on the approved list, there may be an over-riding reason for a purchase to be made.

‘Buying’ is particularly relevant for one-off, function specific or specialist purchases and more often than not tend to be £20,000 in value or less.

Examples of products and services that public sector bodies tend to buy are if...

• You trade in lower value products (particularly costing £20,000 or less)
• You offer time-/compliance-sensitive services
• You offer something truly unique which is unlikely, because of scarcity, rarity or the fact it is new to the
market, to appear in a tender document any time soon
• You run events and are looking for exhibitors or visitors
• You sell publications relevant to the public sector
• You run training courses

Purchasing is more the way of getting goods and services into a public sector body that you might expect. But it’ll surprise you just how many misconceptions there are about that too.

Purchasing is, by its nature, formal and bureaucratic. It involves a process and in this process there are rules and procedures. The rules and procedures are laid down by the body that’s getting the goods or services in.

These rules are called “Standing Orders”. Standing Orders stipulate requirements for companies to be on an approved list of suppliers before orders can be placed with them. In addition to that, they define the processes and approvals need to allow purchase orders to be made.

Standing Orders also work within the bodies themselves – they lay down the role of central purchasing in the authority and where central purchasing is not required for certain things, the autonomy they give to individual departments to make purchases and the people who work within them.

Central Purchasing departments maintain the list of approved suppliers. They also undertake purchasing on behalf of individual departments.

When approaching a local authority for example, please check out the purchasing procedure each one uses – you’ll find lots of things in common but quite a few subtle differences too. It may be necessary to get on an approved list before approaching potential buyers.

Not all authorities have central purchasing departments. Departmental Purchasing processes may be integrated with central purchasing - in which case departmental officers undertake the first steps in the purchasing process before handing over to the central purchasing department.

Alternatively, departments may have their own purchasing sections working independently of central purchasing; for example, highways departments may purchase their own road maintenance materials, perhaps on an annual basis.

The purchasing of Computing and IT supplies may be controlled centrally, by the central IT department operating their own list of approved suppliers and software, which other departments have to abide by. Standard off-the-shelf items (e.g. personal computers) may be purchased on annual contracts.

Annual Contracts are usually administered by the central purchasing departments. They involve the purchase of standard goods and services, which are required throughout the year; examples include fuel, paper, building materials and office supplies.
 
Business To Business
B2B Email Marketing
B2B Email Tip Sheet
Multiple Email Campaigns
Email Database
B2B Email Prices
Email Search By Area
Email Search By Activity
Email Design Examples
B2B Mailing Lists
Your B2B Marketing Mix
DMA Compliant Databases
Successful Email Marketing
Search Criteria
Mailing List Prices
B2B Mailing List Search
Fax Marketing
Fax Marketing Tips
Fax Marketing Design
Fax Preference Service
Fax Marketing Search
Fax Search By Area
Fax Search By Activity
Fax Marketing Samples
Fax Marketing Prices
 
Public Sector Buyers
Selling to the Public Sector
Public Sector Contracts
Best Value Initiative
How The Public Sector Buys
Marketing To The Public Sector
Becoming Approved Suppliers
Public Sector Supplier
Public Sector Marketing Plan
Council Department Guide
How Tendering Works
Finding A Buyer
Public Sector Mailing List
Back Up Services
Public Sector Data Prices
Central Government Buyers
NHS Mailing List
Regional Government Buyers
Local Authority Mailing List
Housing Association Buyers
Planning Department Buyers
Building/Engineering Buyers
Children's Services Buyers
Communications Buyers
Economic Development
 
Environmental Services
Food Buyers Mailing List
Heritage & Museum Buyers
Library Mailing List
Purchasing & Procurement
Recreation & Sports Buyers
IT & ICT Buyers Mailing List
Facilities & Property Managers
HR & Personnel Managers
Financial Services Buyers
Emergency Services Buyers
Marketing To Schools
UK Education Disc
School Email Addresses
Headteacher Mailing List
School Phone Numbers
School Directory
Email Marketing Schools
Tips and Suggestions
School Email Campaign Prices
School Email Examples
Shared Mailings
Primary School Mailing
Secondary School Mailing
Mailing All Schools
 
Email Teachers Direct
Headteacher Emails
Deputy Head Teacher Emails
Primary School Head Emails
Primary Heads of Year Emails
School Administrator Emails
ICT Teacher Emails
English Teacher Emails
History Teacher Emails
Language Teacher Emails
Maths Teacher Emails
Business Studies Emails
Design Teacher Emails
Science Teacher Emails
Art Teacher Emails
Geography Teacher Emails
Religious Education Emails
Music Teacher Emails
PE & Sport Teacher Emails
PHSE Teacher Emails
SENCO Teacher Emails
Teachers Mailing Lists
Head Teacher Mailing List
Deputy Head Mailing List
Sixth Form Head Mailing List
 
Pastoral Care Mailing List
Bursar Mailing List
School Librarian Mailing List
Art Teacher Mailing List
Biology Teacher Mailing List
Business Studies Mailing List
Career Teacher Mailing List
Drama Teacher Mailing List
English Teacher Mailing List
French Teacher Mailing List
German Teacher Mailing List
History Teacher Mailing List
ICT Teacher Mailing List
Maths Teacher Mailing List
Music Teacher Mailing List
PE & Sport Teacher Mailing
Physics Teacher Mailing List
PHSE Teacher Mailing List
Spanish Teacher Mailing List
SENCO Teacher Mailing List
About Meridian Delta
Our History
British Code of Advertising
Direct Marketing Association
Contact Us
 
Fairlie Communications Limited trading as Meridian Delta, 65 Quayside, Newcastle upon Tyne, NE1 3DE.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
VAT Registration 847 4982 73
This website, its layout, graphical features and functionality as a method of selling fax and email marketing to other businesses is copyright Fairlie Communications Limited 1998-present.