Pagefinder - Home - Marketing to Schools - School Email Campaigns - Successful School Email Campaigns - Part Three
continued from previous page...
When you get a normal email during your working day, you'll probably scan it - later on, you'll read it, delete it or even forget it was there.

Email gets noticed straight away but it has a couple of downsides. There's a big perception that email communication is worth less than a mailshot or a phone call - it therefore doesn't require or demand as much attention. The other aspect is that because there's so much email nowadays, who has the time?

We'll help you tailor your email to take account of the fact you've got a few eyeball seconds with the recipient. If you offer a lot of products or services, we'll try to get you to slim it down to no more than 8 and preferably no more than 4.

Work with us to produce something that will generate maximum responsiveness in the short time your email has to make an impression.
Want to get teachers to visit your website and just place an order online? You may be waiting quite a while, particularly if you're doing just a one-off campaign.

On the plus side, your site gives a real sense of presence to your company. It also gives your customer time and space to teach themselves about what you do. They're online all the time meaning you can make sales whenever you want. But, it's not that simple.

Nothing beats having a human to hand to answer all the questions visitors have. This website is getting towards 700 pages long - it drives huge numbers of enquiries but 90% of the questions aren't answered on the website because the question is unique to you - our caller.

People buy people first before they'll buy anything on a website from an email! Spending 20 minutes on the phone with a teacher or school leader will present all sorts of possibilities of getting a new customer - don't deprive yourself of that opportunity!
Sometimes, the schools whose orders you're chasing have used the same supplier for years. They know your potential customer's name - they probably have a laugh and a joke with them.

People often do not ONLY buy on price - they buy on emotions and connections. A good offer will get them interested though, and you'll have to make one to win. Good offers sent multiple times will always get more attention that if just sent once.

The fact they already buy what you're selling, albeit from someone else, is a good sign. They have been in the market and they will be again.

Meridian Delta - Fax Broadcasting / Fax Marketing / Fax Advertising

If you can offer accounts, brilliant. Many schools and teachers are used to getting new goods and services on 30 day approval - in other words, send them out what they want with an invoice to pay within 30 days. However, allow them to return it with no penalty within the 30 days. This can really increase responsiveness.

If you can accept debit or credit cards, fantastic - it's still rare for schools to have their own card but offer the option if you can.

It's you who has to be flexible - you're in competition against established players and you have to go the extra mile to get a look in. Let our copy writers help you with that.
If you've worked with schools before, it's always best to use it in your email copy.

Better still, if you can get a school customer to give you a quote expressing how pleased they are with your service, that's going to really help your campaign. Schools are constantly bombarded with advertising every day, and it's companies which use specialist services like ours that always find themselves with a better chance because of the thought and planning that goes into your campaign. Testimonials from other schools DO help you stand out.

Don't worry if you're looking for your first school customer and you've got no testimonials to provide. All it means is that you have to knock on the door a few times to get noticed. Once you get your first customers, repeat business from them is very likely and they're always there to use in later advertisements.
You really need to be seen multiple times by schools. In our experience and those of our customers, schools have a good nose for the opportunistic, speculative approaches versus the really serious committed education suppliers. One of the ways schools can differentiate between the two is by the number of times they've been exposed to your message.

When speaking with one of our advisors, ask about why you should go more than once and what the specific benefits to your business will be.
Business To Business
B2B Email Marketing
B2B Email Tip Sheet
Multiple Email Campaigns
Email Database
B2B Email Prices
Email Search By Area
Email Search By Activity
Email Design Examples
B2B Mailing Lists
Your B2B Marketing Mix
DMA Compliant Databases
Successful Email Marketing
Search Criteria
Mailing List Prices
B2B Mailing List Search
Fax Marketing
Fax Marketing Tips
Fax Marketing Design
Fax Preference Service
Fax Marketing Search
Fax Search By Area
Fax Search By Activity
Fax Marketing Samples
Fax Marketing Prices
Public Sector Buyers
Selling to the Public Sector
Public Sector Contracts
Best Value Initiative
How The Public Sector Buys
Marketing To The Public Sector
Becoming Approved Suppliers
Public Sector Supplier
Public Sector Marketing Plan
Council Department Guide
How Tendering Works
Finding A Buyer
Public Sector Mailing List
Back Up Services
Public Sector Data Prices
Central Government Buyers
NHS Mailing List
Regional Government Buyers
Local Authority Mailing List
Housing Association Buyers
Planning Department Buyers
Building/Engineering Buyers
Children's Services Buyers
Communications Buyers
Economic Development
Environmental Services
Food Buyers Mailing List
Heritage & Museum Buyers
Library Mailing List
Purchasing & Procurement
Recreation & Sports Buyers
IT & ICT Buyers Mailing List
Facilities & Property Managers
HR & Personnel Managers
Financial Services Buyers
Emergency Services Buyers
Marketing To Schools
UK Education Disc
School Email Addresses
Headteacher Mailing List
School Phone Numbers
School Directory
Email Marketing Schools
Tips and Suggestions
School Email Campaign Prices
School Email Examples
Shared Mailings
Primary School Mailing
Secondary School Mailing
Mailing All Schools
Email Teachers Direct
Headteacher Emails
Deputy Head Teacher Emails
Primary School Head Emails
Primary Heads of Year Emails
School Administrator Emails
ICT Teacher Emails
English Teacher Emails
History Teacher Emails
Language Teacher Emails
Maths Teacher Emails
Business Studies Emails
Design Teacher Emails
Science Teacher Emails
Art Teacher Emails
Geography Teacher Emails
Religious Education Emails
Music Teacher Emails
PE & Sport Teacher Emails
PHSE Teacher Emails
SENCO Teacher Emails
Teachers Mailing Lists
Head Teacher Mailing List
Deputy Head Mailing List
Sixth Form Head Mailing List
Pastoral Care Mailing List
Bursar Mailing List
School Librarian Mailing List
Art Teacher Mailing List
Biology Teacher Mailing List
Business Studies Mailing List
Career Teacher Mailing List
Drama Teacher Mailing List
English Teacher Mailing List
French Teacher Mailing List
German Teacher Mailing List
History Teacher Mailing List
ICT Teacher Mailing List
Maths Teacher Mailing List
Music Teacher Mailing List
PE & Sport Teacher Mailing
Physics Teacher Mailing List
PHSE Teacher Mailing List
Spanish Teacher Mailing List
SENCO Teacher Mailing List
About Meridian Delta
Our History
British Code of Advertising
Direct Marketing Association
Contact Us
Fairlie Communications Limited trading as Meridian Delta, 1st Floor, 1 Pink Lane, Newcastle upon Tyne, NE1 5DW.
Telephone 0800 652 6627
Fax 0191 261 0570
Company Registration 3855212
VAT Registration 847 4982 73
This website, its layout, graphical features and functionality as a method of selling fax and email marketing to other businesses is copyright Fairlie Communications Limited 1998-present.