Newsletter from EMN are sent to the opted-in teachers two to three times per week. It's written to be interesting, relevant and thoughtful - it's not recycled PR contact from the Government or re-written articles from publications like the Times Educational Supplement.

Only one advertisement is sent to the subscribers each week, and each advert is written in the style of the newsletters. This is brilliant for responsiveness - let us know what you want to put into the advert and we'll rewrite it free of charge in the newsletter's style.

Many schools only accept text emails - not graphical emails. In addition to that, attachments will often be blocked.

You can access these opted-in teachers and leaders for an average of just 20p each. Your email will get straight through to them and the response rates have been close to those you'd get from a direct postal mailing.

Here are some of the response rates gained with the service for different types of products, services and offers. • Free reports on school effectiveness. The response rate varied • between 20% and 31%. • Questionnaire asking a single question. Response rate - 25% • Free trial of a commercial service that will then be offered on • subscription. Response rate 4%. • Press release offering a report on raising teacher morale offered • at £20 for a download, £30 for a printed copy. A response rate of • 2% of actual orders was recorded.