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If you offer
workwear on a sales
or rental basis, you
can get high results
at a very low cost
with fax
broadcasting. Faxing
offers delivery
straight into the
office at a very low
cost, and our faxes
are normally pinned
up on the
noticeboard.
Existing customers
say they get calls
up to four months
after their faxes
went out.
To give your company
the advantage, you
should get in touch
today with us. |
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Objective |
The customer's current fax broadcasting company had closed down, or so it appeared. Phone calls were not being answered and their website had been down for weeks.
In addition to that, the company they had been using had not been sweeping their numbers thoroughly enough to comply with the Fax Preference Service laws, meaning the company was being swamped with letters for the Information Commissioner threatening them with £5,000 fines.
Our brief was to make sure that they got at least the same level of enquiries for them as the other company, but without jeopardising their future by laxly following the regulations governing the industry. |
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Who were they
targeting?
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Our customer learned much from their previous broadcaster, and they were determined not to repeat the mistakes they made. However, the data used on their previous campaigns was very unreliable and led to a large number of complaints.
Our data is constantly tested. We are able to choose targets on turnover size, location, number of employees and line of business.
The customer found that, as their minimum order was 24 pieces, they got the best results from companies with 10 or more staff.
We have over 350,000 numbers for companies which meet this criteria.
However, due to our experience with other companies in similar fields, we also knew that large orders could be won from companies with 50 or more staff. After discussion with our customer, we advised that they fax one-quarter out to companies with 50 or more staff. |
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What were the
results? |
Their level of enquiries and average order volume soared after ordering and using
us.
On the 10+ employee range, their enquiry rate more than doubled, and they achieved over
60 enquiries from the 15,000 fax outs. The average order value remained static to that which they received from their previous broadcaster. There was a 120% increase in responses using
us.
The real revelation of the campaign was the 50+ bracket. Whilst there were only 15 enquiries from this band, over 1,300 pieces were ordered, making it a very profitable campaign. They have increased their faxing to 40,000 a month now. |
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CURRENT MARKET
UPDATE |
Ask any advertising company and
they'll tell you how each of the market sectors
they represent are doing. When it comes to
promotional workwear, the market seems buoyant
although down over the last 3 years. Accept as a
business that there is still plenty to be made
out there but it'll cost you two or three times
more to attract new business than before.
Work with us, whether your offer is a
simple polo-shirt deal to get people calling or
a 15-20 product fax so potential customers can
see what you do. |
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| All figures given are based on customer correspondence
with us. Fax marketing is a form of advertising, and as
with all advertising it can be successful as well as
unsuccessful. We do not guarantee any level of response.
Stories covered on this website range from 2001 to the
present day and were written at various points during
this time. All stories and accounts may not be currently
active. |
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